The company behind Donald Trump’s meme coin is trying to raise at least $200 million to create a digital asset company that will buy the struggling token, Bloomberg reported on Wednesday.
Bill Zanker, who has worked with Trump for many years and supports him, is heading the project through a company called Fight Fight Fight LLC. The goal for funding might reach up to $1 billion, but this process is still happening and might not be finished.
Zanker’s newest effort to support the Trump coin comes after its big fall from $44 in January to around $8 today.
Conflict with World Liberty Financial Stopped Wallet Plan
Plans for the digital-asset treasury, or DAT, come after a number of similar projects that started this year. PitchBook data shows that more than 80 companies joined the market in 2025, and many of them had lower values after an initial period of excitement.
Trump himself has helped make the project more visible. In May, he went to a dinner with important people who own the meme coin. Before the event, Fight Fight Fight held a contest on social media. A scoreboard kept track of top investors who would be allowed to join the group.
Later in the summer, Zanker’s idea for a wallet with Trump’s brand fell apart. The setback happened after a conflict with another cryptocurrency project connected to Trump, called World Liberty Financial. At the same time, the WLFI token from that company has attracted attention from ALT5 Sigma, which is another company that deals with digital assets.
Most of the tokens owned by groups connected to Trump are being released slowly.
The amount of Trump tokens available is carefully limited. Messari says that only about 35% of the tokens are available to use, which makes their current market value around $1. 5 billionAt the same time, the other parts, mostly owned by groups connected to Trump, are slowly being released.
There is a total of 1 billion tokens available, but 800 million of them will be locked and not usable at the start. Also, cryptocurrency businessperson Justin Sun is one of the biggest owners. Sun, who gives advice to World Liberty Financial, went to the dinner in May and got a watch.
Tax Token’s problems push Zanker to look for new investors
Zanker’s fundraising effort is happening as the Trump family gets more involved in digital assets.
In the last year, it started projects in Bitcoin mining, a stablecoin, a money management plan, and funds that trade based on the world’s biggest cryptocurrency.
For Zanker, the treasury plan is a way to boost interest in a token that has had a hard time gaining investor trust.
